Kraus Jeans - Vinayak City Centre

From campus corners to city nights — the varsity jacket is more than a layer, it’s a lifestyle. Bold, timeless, and always part of the cool. AW'25 Collection | #CaughtInTheCool #CaughtInTheCool

Navratri means long nights of dancing and fun, and honestly, I can’t survive them in uncomfortable outfits. That’s why this year, I’m all about looks that let me twirl, celebrate, and keep up all night — without ever compromising on festive vibes for every garba night. Take a cue, girlies, and let’s reimagine those festive looks! @anushnaabarooah

Between takes and moods; Ida & Prasanna bring their moods to set… the BTS becomes its own story. 🎞️

We thought it was time to tell our story- and yours. Our first brand video, directed by the talented Ida Ali, is by a woman, for women! It’s for those who’ve been made to question their choices, or hold on to so-called ‘comfort’-the familiar, the expected. Through this film, we’re attempting to flip the narrative: moving on isn’t selfish, growth isn’t scary, and comfort is what moves with you-the lessons, the laughter, the courage, the memories that carry you forward. Here’s to embracing change, unapologetically. 💙 ✨Huge love and gratitude to the amazing team behind this initiative ✨ Written and Directed by : @idaali11 Starring: @prasanna_bisht Produced by : @humaramovie Producers : @preetyali @pallavirohatgi @raghav45 and Vinay Mishra Associate Producer : Abhishek Gautam DOP : @ershadershaad Music : @amiboblee Editor : @gypsyfoot16 VO Artist : @itsrichanigam #krausjeans #comfortthatmoveswithyou #krausjeans #comfortthatmoveswithyou

We thought it was time to tell our story- and yours. Our first brand video, directed by the talented Ida Ali, is by a woman, for women! It’s for those who’ve been made to question their choices, or hold on to so-called ‘comfort’-the familiar, the expected. Through this film, we’re attempting to flip the narrative: moving on isn’t selfish, growth isn’t scary, and comfort is what moves with you-the lessons, the laughter, the courage, the memories that carry you forward. Here’s to embracing change, unapologetically. 💙 ✨ Huge love and gratitude to the amazing team behind this initiative. ✨ Written & Directed by: @idaali11 Starring: @prasanna_bisht Produced by: @humaramovie Producer: @preetyali | @pallavirohatgi | @raghav45 | Vinay Mishra Associate Producer: @abhishekautam2312 DOP: @ershadershaikh Music Director: @armaboblee Editor: @editorganes VO Artist: @itsrichanigam #krausjeans #comfortthatmoveswithyou #krausjeans #comfortthatmoveswithyou

To every woman stepping into the unknown, you’re not alone. Comfort and courage coexist. Kraus walks with you into new rooms, new dreams, and new versions of yourself.

Directed by a woman, for women. Every frame is not just shot, it's felt. Ida Ali brings her lens and every woman's story and truth to this film. @idaali11

Change isn’t always about what we see on camera. It’s in the quiet courage behind the scenes, the choices, the voices, the vision. This is where the story of Kraus begins.

Don’t we all have that one person we expect as much from as we give, but they just can’t meet us there? That’s exactly what Bombay rains feel like—every year, we hope they’ll be different, but they never are. Cold, messy, disappointing. But this year, I’m not as bothered, you know? Because maybe I’ve finally found my own little ways to keep me warm—cozy knits, slow evenings, and the kind of comfort that feels like a promise kept. @anushnaabarooah